However, by the third quarter ended September 30,Weston was a worried man. Having the members inviting their friends further boosted the page activity and made the brand name go viral on Faceable.
In SeptemberBata was heading towards a major labour dispute as Bata Mazdoor Union BMU had requested West Bengal government to intervene in what it considered to be a major downsizing exercise.
He was popularly known as a "turnaround specialist" and had successfully turned around many sick companies within the Bata Shoe Organization BSO group. This allowed Beta to collect valuable personal contact data regarding its pages members that members volunteered.
Objective Instantly showcase the new collections to customers, provide sizes and prices and instant feedback on stock availability. More important, Beta Cyprus uploaded the new collection arrivals in photo albums and informed customers about price, size, and color availability.
Members of the page could ask their question and nutrition and training experts replied on behalf of Beta Cyprus. Approach Beta Cyprus decided to use a Faceable page as a marketing platform because they recognized it is an important channel for them since there are more than Cypriot on Faceable.
Before the Christmas shopping season the company rewarded Faceable fans by offering free nutrition and personal training advise for three days via an application.
As on February 08,the company had a market valuation of Rs. Bata sold over 60 million pairs per annum in India and also exported its products in overseas markets including the US, the UK, Europe and Middle East countries.
The Future Beta Cyprus will continue to use Faceable channel to showcase new collection arrivals and offer to its members.
As a second step Beta Cyprus launched a sweepstakes competition and offered a discount voucher to any member of the page that would fill in the friends list form.
In addition, it will use Faceable Adverts to communicate with potential customers on Faceable regarding new offers or coupons. The company had a distribution network of over 1, retail stores and 27 wholesale depots. It outsourced over 23 million pairs of footwear per year from various small-scale manufacturers.
At the moment Beta Cyprus Faceable page has 5 members with which It can engage on an ongoing basis and inform potential customers about new collections and special B clays Beta Cyprus Ana 40 U total Impressions AT stories peduncles Day a friend about Page by story type.
By the end of financial yearBata managed to report rising profits for four consecutive years after incurring its first ever loss of Rs. The company was headed by the 60 year old managing director William Keith Weston Weston.
Hire Writer Beta opened its first Cyprus store in Larch as early asthrough a local distributor. The company provided employment to over 15, people in its manufacturing and sales operations throughout India. In Beta Cyprus Ltd was incorporated and started its own operations.
Finally, Beta Cyprus will use applications to offer coupons and sweepstakes as well as free advice sessions to create a community around its brand name and establish the brand name as the shoe leader of the Cypriot market. The company at present employees 60 people and its retail network of 26 stores is divided into three unique concepts namely Beta City Boutiques, Beta Family Stores and Athletes World Stores.An Appraisal on Dividend Policy of Bata Shoe Company Bd.
Limited Words | 10 Pages.
concerned company. Bata is a global company with activities on five continents controlled by four Meaningful Business Units (MBU). Welcome to the world of case studies that can bring you high grades!
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CASE 1 InBata Ltd, was struggling to determine its future, both in defining its long-term strategy and in finding a top management team who would move the company into the twenty-first century.
Read this essay on Case on Bata. Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your classes and more. Only at killarney10mile.com". The case analysis:Bata Shoe Words | 15 Pages. Section 1: Introduction Multinational enterprises (MNEs) like Bata must operate in countries with different political and legal conditions, so the political impact on the foreign investments is very important.
This paper explains this issue based on the Bata case in three parts.Download